Friday, November 25, 2011


Matt and I traveled home to Moline, Ill., to celebrate Thanksgiving with the Veto family. It was so nice to be back in the Quad-Cities and it was even nicer to see everyone. I spent Friday afternoon photographing my five beautiful nieces. We had a ball. I photographed my two muses, Samantha and Kayla. They're so used to me, so they act like seasoned professionals! It was my first time photographing Vivian, Lucia and Jillian and I made sure to take full advantage of it. They were excellent! Below are some of my favorites. Yes, they are that gorgeous!

Monday, November 7, 2011

BIG changes underway

Big changes come with a new location and even bigger changes come with a new name. Slowly but surely I have been changing my photography business from Stephanie Makosky Photography to Stephanie Veto Photography. It is a lot of work, but it is also very cleansing. It is a chance to clean house and start-a-new; re-edit, refresh, rethink. Soon, I will have two new websites that will better integrate and also separate my editorial and multimedia work from my wedding and portrait work. New marketing materials are also being produced-- logo, business cards, brochures, promo cards and more.

My inspiration for my new logo design is lengthy and a bit goofy. Long story short, I love anything retro, hence the font, design and bright colors. I really like doilies and handmade/crafty styles. I wanted my logo to say something about me as a person as well as a photographer --without being too kitschy.

My color palette was inspired by my wedding colors, which are also my two favorite colors, and some vintage flair. I searched the internet high and low for color and image inspiration. The end design was actually inspired by husband's late grandmother's kitchen canisters from the 60s/70s that I now cherish in my own kitchen. Goofy I know!

The following is a little of my process and the last image is a mock-up of my new logo(s). The top for weddings and the bottom for editorial. The circle logo at the bottom will eventually be a watermark and will be used with promotional material. And I have no clue what I'm going to do with the thing at the bottom, I just like it. :-)

I started off by taking screen grabs of any color or pattern I was attracted to:

Then I searched for fonts:

Then I started on my name and the design:

Then I changed the font at the last minute :-)